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SHISEIDO: Cosmetics

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Japan is one of the world’s top consumers of cosmetic products. There are more than 4,000 domestic cosmetic companies and firms in Japan, and on top of that, Japan is one of the largest importers of cosmetics in terms of value. Shiseido is a Japanese cosmetic company that has continued to maintain the largest share in such a competitive Japanese domestic market, as wells as the fifth largest in the world market.